Common has been one of the most critically successful rap artist of the 21st century. His lyrics have always been at the forefront of his music. Second, was production. It seemed he had it all figured out. But with his newest album "Universal Mind Control", he's thrown a curve ball.
Universal Mind Control is full of club jams rather than social political commentary on his previous efforts. It's mostly about girls who bump and grind. Mind you some tracks on his other album's did this. But they did it tastefully. Not so explicit in his intention as on this album.
The production on the album is pretty good. Although after a while it may sound the same to the ears. He enlisted some top notch producers. So that should not surprise anyone.
Overall this is Common's weakest album yet. It doesn't have the lyrics that his previous albums had. I don't want to give up on Common yet. We all know really know what he is capable of. This is definitely not his potential.
Rating: 61/100 (Universal Mind Control [UNC], Punch Drunk Love)
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